Codes of Cinematography in Videos

Technical Codes - Cinematography

• As with any moving image text, how the camera is used and how images are sequenced will have a signifiant impact upon meaning
• Camera movement, angle and shot distance all need to be analysed.
• Fast-paced editing, in time with the song.

Choosing a Music Video

• Harry Styles - Sign of the Times
• Sam Smith - Stay with Me
• Adele - Hello

Pick 1 minute from the video, copy it onto the storyboard shot by shot with the inclusion of the shots being wrote down. The shot and editing must match the real music video. 

Pop Music TV Shows

Pop Music TV Shows

• 1970: The record industry discovers TV - this was shown as a great opportunity to promote their artists.
• They focus on producing short 'Promos', early music videos which started to replace the lure performance of the artist on the TV stage.
• 1975: Bohemian Rhapsody, a groundbreaking video released by Queen, marked the beginning of the video era and set the language for the modern music video. The video is considered one of the first to use advanced visual effects. Special effects played a vital role in propelling this video forward. 

History of Music Videos

History of Music Videos

• The invention of film and cinema brought about the possibility of combining music and moving images. 
• Advances in technology have turned the music video industry into what it is today but you might be surprised at where it came from. 
• Been around since the 1920s. Musicians such as jazz player Bessie Smith first featured in music videos.
• 1965: Bob Dylan Films Subterranean Homesick Blues as a segment for D.A. Pennebaker's film 'Don't Look Back'. This was widely credited as one of the first modern music videos. This is also used as an intertextual reference regularly. 

Specification

Brief

• A media portfolio, compromising a main and ancillary texts;
• A presentation of their research, planning and evaluation in digital format(s)

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually. Examples of suitable formats for the evaluation are:

• A blog

1. Evaluating practical

- Title sequence worth 25 marks

- Music video worth 25 marks

2. Representation of women in media: Collective Identity (50 marks)

- Magazines (print)

- Music Video