Adorno and Horkheimer 1

Culture Industry

Adorno and Horkheimer were German theorists who had several theories on the culture industry. They adopted the term 'Culture Industry' to argue that they way in which cultural items were produced was analogues to how other industries manufactured vast quantities of consumer goods.

The pair argued that the culture industry exhibited on 'assembly line character' which could be observed in the synthetic planned method of turning out its products.