Video of Pitch

Here is the video of the pitch myself, Kaan and Kallum delivered to the class.

Music Video Plan

In the lesson, myself and Kallum printed out the lyrics to our song, Heathens, and annotated them and put what shots we will have and what the shots will include. This was a good task as myself and Kallum worked well together and both agreed on all of the shots and types of shots we are including in the video. We got this sheet scanned and now are looking to use this sheet in order to help us start the storyboarding process.

Pitch Feedback

Myself, Kaan and Kallum presented our pitch and idea to our classmates and received very useful feedback which we will try to use and take on board in order to make our artist and brand better.

Postive Feedback;

• The song choice
• The artist's background
• The label
• Locations made clear

Constructive Feedback;

• Narrative of video was not made clear
• Our artist's name was unknown
• Too young

Artist Background

DAZE

The name of our artist is DAZE and his real name has not yet been revealed by the artist. He is 16 years old and is from South East London and still attends secondary school.  

He has always had a deep passion for music and has and still does write lyrics at home in his room and during break, lunch and lessons at school. He has always had aspirations to become a musician and write his own music. After he had produced a few songs he put together an EP and go round shops truing to promote his EP and sell it to shops in order to develop his reputation. 

Despite pushing his music career forward and trying to sell his music to stores, he is a very shy character and is also quite mysterious, an example of this is the fact he has not revealed his name. He has hardly any friends at school and is very much so trying t0 find his place in the world. His core belief is that nothing is perfect and everyone and everything has its imperfections.

Delivering the Pitch

This is the video of myself and my group delivering our pitch for our artist to the rest of the class.

Pitch

Pitch by Jack Darkins on Scribd

This is the pitch myself, Kaan and Kallum have created for our music video. It discusses the artist's background, the song, music videom target audience and how our video will fit into Goodwin's theory.

Audience Profile

After discussing our artist's background, myself, Kaan and Kallum decided on our primary audience for our audience and what type of people would enjoy our artist's music. We created our primary audience's age, job, nationality, interests and their psychographics and personality. 

Mood Board

Mood Board

This is the mood board myself, Kaan and Kallum made in our media lessons. The mood we was trying to emulate the mood of our song, which is an indie/alternative song with a dark and edgy theme and we tried to do this on our board by using a black card, and through the pictures we used. We also put on the lyrics of the song and used some of the locations we plan to use in our video.